Reputation Marketing vs. Reputation Management
What do we mean by “Reputation Marketing” and how is that different from “Reputation Management”? Good question. Reputation Marketing is proactive instead of reactive.
When we do Reputation Marketing, we are proactively boosting your reputation through real reviews from real customers or patients. We are helping train your staff on the importance of Reputation Marketing. Plus, we are still monitoring your online reputation for signs of trouble. But, if trouble comes, chances are good that the proactive nature of your Reputation Marketing program will significantly blunt the impact of a bad comment or review.
A Lifetime of Good Work. Gone in a Second.
Your reputation is fragile. You can have a completely unblemished record and then suddenly an unhappy customer, disappointed patient or disgruntled employee can wipe out your good name in a single blog post or vindictive review.
As incredible as it may sound, in today’s internet world, a single complaint can suddenly receive worldwide attention. Imagine that. Not only do you have an upset customer or patient, but the damaging details are available to anyone—anywhere in the world!
You may think no one will notice, but don’t count on it. Here are some of the latest stats from Google:
Search Phrase Monthly Searches
Dentists West Palm Beach 2400
Appliance Repair Denver 2900
Cardiologist Houston 3600
Podiatrist Houston 2400
Insurance Spokane 5400
Plumber Orange County 3600
Google now ranks many consumer review websites, social media platforms and blogs on the first page of search results to give users a better browsing experience. The chances of a negative review remaining hidden are increasingly small.
Couple that with the fact that people trust online reviews more than any other form of advertising and you have a recipe for success if your reviews are positive or for disaster if you have negative reviews.
How Do You Maintain a 5-Star Online Reputation?
1. Start with a Reputation Audit
A reputation audit is the first step in determining if you have a reputation problem and, if you do, how serious it might be. Here are a few of the main steps used in conducting a reputation audit:
- Determine relevant keywords (including your business name of course)
- Perform Google searches for each of these keywords
- Check for mentions of your or your business on more than 1,000 potential review sites
- Repeat for Social Media sites
- Repeat again for Blogs
- Flag negative reviews
- Flag unclaimed profiles
2. Take Action on Bad Reviews or Negative Comments
Don’t let negative comments go unchallenged.
- You must respond
- You must be respectful
3. Solicit More Reviews
You will also need to encourage patients, customers, clients to post reviews. You need real reviews. Not fake ones. Some companies say they will post reviews for you, then they hire low wage foreign workers to just create reviews and post them to the thousands of review sites all across the web. This is a sure-fire way to get your website–and your reputation–in trouble! Our unique system for gathering reviews makes it much easier and more convenient for your clients/customers/patients to post reviews and for you to get recognized for your good work!
4. Create New Content on Your Website
It doesn’t hurt to brag a little bit about your business. If you’ve got some news to report, you should make sure it gets distributed liberally across the web. The more good content you put out, the more trusted you will become. Building trust with your potential customers and patients is exactly the proactive approach you need.
5. Constant Monitoring
You must always keep on the lookout for poor reviews or negative comments. This can be extremely tedious. Setting up a Google Alert is a good thing to do, but even a Google Alert will not pick up everything in a timely fashion. You’ll need a much more sophisticated and comprehensive tool to accurately monitor your online reputation. And, you’ll need the resources to react if there is a problem.